LEON NORD is a luxury women's athleisure wear brand. The aesthetic combines sleek Scandinavian minimalism with comfort and functionality. No matter the occassion, you'll feel empowered and ready to conquer the day in style.
The Team - Liz
my name is Liz, I founded LEON NORD in 2018 combining two of my biggest passions - designing clothes and living an active lifestyle.
I do everything I possibly can myself and of course I get some help here and there from friends and family.
I would love to connect with you and hear what you think so please reach out (I am the one replying on all social media channels and email) ☺️
doing things differently
At LEON NORD, I believe I can do things differently. That is why I have decided to put our planet and the environment first wherever I can. A lot of the problems the fashion industry creates can be avoided but do not necessarily align with optimizing profits (e.g. overproduction, using way too many plastics, riding on trends ...)
You can read more about what I do differently below - this is only the beginning and I hope we can make a difference together
LEON NORD products are made in small batches and waste is minimized as no items are thrown away. Returned / faulty items are donated or sold through sample sales. Big brands throw away up to 40% of their items, which they can afford as they make enough money on the ones you buy - sounds sad doesn't it?
I believe companies have a responsibility to do good and profits should be an outcome of doing so. LEON NORD is a very small company but one thing I identified to help is planting a tree for every item you purchase (www.onetreeplanted.org). If you have any other good ideas – send them over to email@example.com and I am happy to get inspired.
I love using plastic free packaging to ship our products and generally avoid packaging where we can. We are continuously looking into new options and I just started using grass paper – sounds crazy right? Grass paper is actually a very sustainable option saving a lot of water and energy in the production process.
I believe the fashion industry and the way companies operate today is not the right way - I don't claim to have found a solution either. However, I do know that there are choices to be made which can help. Unfortunately, big companies mainly exist to make a profit and I am trying to show it can be done differently. My vision is to grow LEON NORD into a company which can actually make a difference and use profits to find solutions that are sustainable and do something for the common good.