Our products are made in small batches and waste is minimized as no items are thrown away. Returned / faulty items are donated or sold through sample sales. Big brands throw away up to 40% of their items, which they can afford as they make enough money on the ones you buy - sounds sad doesn't it?
We believe companies have a responsibility to do good and profits should be an outcome of doing so. We are a very small company but one thing we identified which could help is planting a tree for every item you purchase (www.onetreeplanted.org). If you have any other good ideas – send them over to email@example.com and we are happy to get inspirated.
We love using plastic free packaging to ship our products and generally avoid packaging where we can. We are continuously looking into new options and we just started using grass paper – sounds crazy right? Grass paper is actually a very sustainable option saving a lot of water and energy in the production process.
We believe the fashion industry and the way companies operate today is not the right way - we don't claim to have found a solution either. However, we do know that there are choices to be made which can help. Unfortunately, big companies exist to make a profit and we are trying to show it can be done differently. Our vision is to grow into a company which can actually make a difference and use profits to find solutions that are sustainable instead of making someone rich.